ECTS points: 6 ECTS
Number of classes per week: 3+0+0+3
Lecturer: Prof. Dr. Dimitar Trajanov
Course Goals (acquired competencies): To understand the e-business models. To understantd the benefits from the e-business to the company. To apply the e-business technologies. To create an e-commerce business plan.
Course Syllabus: E-commerce business models and concepts. E-commerce infrastructure: the internet, web, and mobile platform. Building an e-commerce presence: websites, mobile sites, and apps. E-commerce security and payment. e-commerce marketing and advertising concepts. Social, mobile, and local marketing. E-Commerce Business plan. Developing and Screening Business Ideas. Industry Analysis. Market Analysis. Marketing Plan. Presenting the Plan.
|Kenneth C. Laudon, Carol Guercio Traver||E-Commerce 2017, 13th Edition||Pearson Education||2017|
|Bruce Barringer||Preparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition)||Pearson Education||2014|
|Dave Chaffey||Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice||Pearson Education||2014|