e-Business

Последна измена: December 4, 2019

Course: e-Business

Code3ФЕИТ12001

ECTS points: 6 ECTS

Number of classes per week: 3+0+0+3

Lecturer: Prof. Dr. Dimitar Trajanov

Course Goals (acquired competencies): To understand the e-business models. To understantd the benefits from the e-business to the company.  To apply the e-business technologies. To create an e-commerce business plan.

Course Syllabus: E-commerce business models and concepts. E-commerce infrastructure: the internet, web, and mobile platform. Building an e-commerce presence: websites, mobile sites, and apps. E-commerce security and payment. e-commerce marketing and advertising concepts. Social, mobile, and local marketing. E-Commerce Business plan. Developing and Screening Business Ideas. Industry Analysis. Market Analysis. Marketing Plan. Presenting the Plan.

Literature:

Required Literature

No.

Author

Title

Publisher

Year

1

Kenneth C. Laudon, Carol Guercio TraverE-Commerce 2017, 13th EditionPearson Education2017

2

Bruce BarringerPreparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition)Pearson Education2014

Additional Literature

No.

Author

Title

Publisher

Year

1

Dave ChaffeyDigital Business & E-Commerce Management, 6th ed. Strategy Implementation & PracticePearson Education2014