| 1. | Course Title | e-Business | |||||||||||
| 2. | Code | 4ФЕИТ12002 | |||||||||||
| 3. | Study program | 5-PM | |||||||||||
| 4. | Organizer of the study program (unit, institute, department) | Faculty of Electrical Engineering and Information Technologies | |||||||||||
| 5. | Degree (first, second, third cycle) | Second cycle | |||||||||||
| 6. | Academic year/semester | I/1 | 7. | Number of ECTS credits | 6.00 | ||||||||
| 8. | Lecturer | Dr Dimitar Trajanov | |||||||||||
| 9. | Course Prerequisites | ||||||||||||
| 10. | Course Goals (acquired competencies):
To understand the e-business models. To understand the benefits of the e-business to the company. To apply the e-business technologies. To create an e-commerce business plan. |
||||||||||||
| 11. | Course Syllabus:
E-commerce business models and concepts. E-commerce infrastructure: the internet, web, and mobile platform. Building an e-commerce presence: websites, mobile sites, and apps. E-commerce security and payment. e-commerce marketing and advertising concepts. Social, mobile, and local marketing. Advanced e-business applications. |
||||||||||||
| 12. | Learning methods:
Lectures supported by presentations, interactive lectures, teamwork, case studies, invited guest lecturers, self-study, projects, e-learning. |
||||||||||||
| 13. | Total number of course hours | 180 | |||||||||||
| 14. | Distribution of course hours | 3 + 3 | |||||||||||
| 15. | Forms of teaching | 15.1 | Lectures-theoretical teaching | 45 hours | |||||||||
| 15.2 | Exercises (laboratory, practice classes), seminars, teamwork | 45 hours | |||||||||||
| 16. | Other course activities | 16.1 | Projects, seminar papers | 30 hours | |||||||||
| 16.2 | Individual tasks | 30 hours | |||||||||||
| 16.3 | Homework and self-learning | 30 hours | |||||||||||
| 17. | Grading | ||||||||||||
| 17.1 | Exams | 0 points | |||||||||||
| 17.2 | Seminar work/project (presentation: written and oral) | 30 points | |||||||||||
| 17.3. | Activity and participation | 20 points | |||||||||||
| 17.4. | Final exam | 50 points | |||||||||||
| 18. | Grading criteria (points) | up to 50 points | 5 (five) (F) | ||||||||||
| from 51 to 60 points | 6 (six) (E) | ||||||||||||
| from 61 to 70 points | 7 (seven) (D) | ||||||||||||
| from 71 to 80 points | 8 (eight) (C) | ||||||||||||
| from 81 to 90 points | 9 (nine) (B) | ||||||||||||
| from 91 to 100 points | 10 (ten) (A) | ||||||||||||
| 19. | Conditions for acquiring teacher’s signature and for taking final exam | Project tasks | |||||||||||
| 20. | Forms of assessment | Project tasks and presentation | |||||||||||
| 21. | Language | Macedonian and English | |||||||||||
| 22. | Method of monitoring of teaching quality | Self-evaluation | |||||||||||
| 23. | Literature | ||||||||||||
| 23.1. | Required Literature | ||||||||||||
| No. | Author | Title | Publisher | Year | |||||||||
| 1. | Kenneth C. Laudon, Carol Guercio Traver |
E-Commerce 2017, 13th Edition |
Pearson Education | 2021 | |||||||||
| 2. | Bruce Barringer | Preparing Effective Business Plans: An Entrepreneurial Approach (2nd Edition) | Pearson Education | 2014 | |||||||||
| 3. | |||||||||||||
| 23.2. | Additional Literature | ||||||||||||
| No. | Author | Title | Publisher | Year | |||||||||
| 1. | Dave Chaffey | Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice | Pearson Education | 2014 | |||||||||
| 2. | |||||||||||||
| 3. | |||||||||||||
